This Wasn’t the Plan - The Beginning of Sublmi

 

I suppose if I’m being honest, I tried to avoid this.

When I created Sublmi, one of my first firm decisions was that it would be a faceless brand. I’m definitely not an influencer, and I wanted the brand to speak for itself.

Turns out, it’s harder than social media makes it look to grow something from nothing without a face behind it.

Or maybe I’ve just been avoiding what’s been obvious the whole time.

People connect with people.

They want to know the why. The story. The person behind it.

And every time I’ve spoken to someone properly about Sublmi — not through a screen, but in real life — that’s what made it click for them.

I left my corporate job after 10 years.

It was around the time of Covid. I’d been on maternity leave with my second child, and when I returned, something had shifted. Not just in me — the entire culture felt different.

What had once felt like a dream role slowly became something that drained me completely.

The environment felt toxic. The commute was exhausting. I was giving more to my job than I was to my own family.

And when it really hits you that you’re completely replaceable in a role — no matter how many years you’ve given or how hard you’ve worked — it changes something in you.

My hair was falling out. I struggled to communicate with the people closest to me. Eventually, I just shut down.

I didn’t recognise myself anymore.

I was in my late 30s, with two children, dealing with daily anxiety, and I knew one thing for certain:

I wasn’t going back into another corporate role.

So I decided to build something from home — another business I still run today, and honestly, one that became a lifeline for me.

Something that worked around my life, not against it.

But trying to build a business while dealing with anxiety, stress, imposter syndrome, and a complete life shift is… a lot.

Some days felt manageable.

Others felt like everything was collapsing in on itself.

And I noticed something quite quickly:

On the bad days, EVERYTHING felt bad.

Even the good things I was building felt heavy.

I realised I didn’t just need a plan.

I needed to feel better.

Because when I felt better, everything worked better.

Exercise helped a lot.

But my mind was still so loud. Constantly questioning, overthinking, searching.

I started becoming more intentional about what I was feeding my brain — podcasts, audiobooks, conversations, everything.

I remember once starting a podcast about marital affairs and thinking halfway through:
Why am I listening to this?

It sounds small, but it mattered.

I realised I needed more positivity. More hope. More growth.

Self-development wasn’t new to me.
I’d been on this journey for years already.
But this was the point where I really needed it. The usual “pick-me-ups” weren’t working anymore, and I knew I had to start changing things on a deeper level.

That eventually led me towards manifestation podcasts and books.

I’d read The Secret years before, so the ideas didn’t feel far-fetched to me. If anything, they felt comforting.

For the first time in a while, I felt some sense of control again.

Listening to people talk about changing their lives — starting with their thoughts — felt like finding gold.

But I still needed something simple.

Something that didn’t add another task to my to do list.

Something I didn’t have to overthink.

That’s when I came across subliminal audios.

Someone mentioned them casually in a podcast, but the idea stuck with me immediately.

You press play, get on with your day, and the audio works quietly in the background — helping shift the patterns you don’t consciously notice.

No effort. No obsessing. No adding more pressure to yourself.

I was in.

The idea behind subliminal audios is rooted in repetition and subconscious patterning.
So much of what we do every day is automatic — shaped by beliefs, habits, thought patterns, and conditioning we barely even notice.
I became fascinated by the idea that if negative patterns can be reinforced over time, then  positive ones can too.

And over time, I noticed a real shift.

Not in a dramatic overnight way.

Just steadily.

My mood felt lighter. I was getting more done. I felt more motivated. More forward-moving.

The fog started to lift.

And honestly, I’ve used them ever since.

The only thing that never quite fit for me?

The music.

Everything sounded the same. And because I listened constantly — at the gym, in the car, at home, before bed — it didn’t always fit the moment.

I remember thinking more than once:

Why isn’t there more choice here?

For a while, I ignored the idea.

But eventually, I stopped ignoring it.

And that’s where Sublmi began.

Not as some huge master plan.

Just as a simple thought:

What if this felt better to use?

More choice. More music. Something that fits naturally into real life instead of feeling like another thing you have to force yourself to do.

Because when something feels easy to come back to, you actually stick with it.

And that’s where real change happens.

I wanted to create something for women like me.

Women who feel stuck. Burnt out. Disconnected from themselves.

Women who know deep down they want more from life, but don’t always know where to start.

If you’ve ever felt like you’re doing everything right but still not moving forward, I understand that feeling more than I ever expected to.

And that’s exactly why I’m building Sublmi.

Lauren,

Founder of Sublmi.com